CytoSport joins the H&R Block Pro Cycling Team

Vancouver, BC – The H&R Block Pro Cycling Team welcomes CytoSport as the team’s official sports nutrition partner.

The team looks forward to using Muscle MLK for post training and racing recovery. The riders will be using Cytomax (a brand under the Muscle MLK family) for all of their training and race hydration needs. The post ride recovery will be optimized by the riders using Muscle MLK protein powder, an NSF certified product. This combination will give the riders a competitive edge to maximize their ride performance and post ride recovery each and every day.

“Over the past few months I have been working closely with CytoSport to ensure that the best combination of products will be utilized by the riders. It is very important for me that the riders are part of an open discussion when it comes to nutrition partners. When it comes to consumable products it is not something that I would want to force onto the riders. We look forward to using Muscle MLK and Cytomax for the team’s nutrition needs”, says Team Owner, Mark Ernsting.

3EBF56C9-4706-4342-A8F6-DA154C2CFD93

The team will benefit from the years of research and development that Muscle MLK has invested into all of their products. Knowing the products are free from banned substances and that CytoSport stands behind that claim gives the team confidence they have chosen the right brand to help them get stronger everyday.

“Recovery nutrition is an often undervalued and overlooked piece in an athlete’s training protocol, but one that can have a significant impact. We are excited to partner with H&R Block Pro Cycling to support these young athletes through an intense training and racing season, and hopefully many podium finishes” – Anjulie Latta, Director of Marketing.

Look for the Muscle MLK street team to be joining the team at select events across Canada where product sampling will be available.

MUSCLE MLK® is dedicated to providing premium protein products that elevate everyday performance for every body. Our portfolio serves the needs of elite athletes, active lifestylists and weekend warriors with a wide-range of innovative protein-enhanced solutions that taste great and appeal to evolving consumer demands. The MUSCLE MLK® brand is part of the brand portfolio of CytoSport, Inc. which is among the most trusted and recognized sports nutrition and functional beverage companies in the United States with an expanding vision for international markets. The company is a trusted partner with professional sports programs, world-class athletes, and elite training facilities. In 2014, Fast Company listed CytoSport, Inc. as one of the world’s top 10 most innovative companies in fitness. CytoSport, Inc. was also named one of CircleUp25’s 2013 most innovative companies for consumer brands by Forbes magazine. For more information, visit www.musclemlk.ca.


Sign up now to become part of a national movement to receive news and updates from your team.

The M1 Project will be posting regularly on what it’s like to plan, prepare, and compete as a UCI Continental Professional Cycling Team.

Follow the #M1Project